Crafting Stories that
Empower & educate.
Connie’s mission is to make sports health science and information accessible and engaging for active women. Currently completing a PhD in female sports health and performance, Connie has found one of her greatest strengths is translating research into insights that resonate far beyond academia. Her editorial experience with the British Journal of Sports Medicine and Football Medicine & Performance Association lets her bring depth and authority to her content, while her knack for digital strategy ensures it reaches the audience that needs it most.
Connie is filling a much-needed gap in the sports health landscape, where evidence-based content often misses the mark with today’s active women and girls. With a pulse on social media trends and a firsthand understanding of what resonates, she’s building a portfolio that transforms data into relatable, actionable content designed to empower and engage. Whether through consulting, writing, or multimedia, Connie’s mission is clear: to bring high-quality sports health insights to a new generation, showing that research-backed content can be both powerful and accessible.
Health Content & Writing Services
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Social Media Content Creation
- Strategic content development rooted in audience insights and health literacy principles.
- Creating short-form videos, interactive stories, and visual posts for platforms like Instagram, TikTok, LinkedIn, X & Threads.
- Proven track record in building engaged communities through accessible, science-backed content in my role as the social media editor for the British Journal of Sports Medicine.
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Article & Blog Writing
- Long-form, journalistic pieces and blog articles with a focus on evidence-based information and narrative storytelling.
- Balancing technical accuracy with an accessible tone, bringing complex health topics to life.
- Incorporating trending health themes & interests to keep content current and relevant.
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Research Translation & Infographics
- Expertise in translating dense research into compelling, shareable infographics and clear summaries.
- Applying visual hierarchy, data visualization, and UX principles to create infographics that resonate with diverse audiences.
- Highlighting actionable insights for readers, from everyday athletes to healthcare professionals
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Brand Collaboration & Campaign Development
- Developing compelling, research-driven campaigns for brands in the women’s sports and wellness spaces.
- Strategic consulting for brands looking to establish credibility and authenticity in health and wellness messaging.
- Aligning brand stories with consumer values, focusing on transparency, inclusivity, and evidence-based narratives.